Plantersbank’s multi-media SME Community Philippines advocacy campaign garnered the Anvil of Merit during the 43rd annual competition for outstanding PR programs and tools organized by the Public Relations Society of the Philippines (PRSP).
Receiving the award for Plantersbank are First Vice President Roberto F. Banaag (fourth from left), SME Community Philippines magazine editor Olivia B. Ramirez and Niña Tanchanco, account director of the Bank’s advertising agency Blue Bottle Inc. Also in photo are members of the board of judges (from left) PRSP president Butch Raquel, First Gentleman Foundation, Inc. director Juris Soliman, B5 Media Inc. Technology Channel editor Jayvee Fernandez, and PRSP 1999 president Roel Ramirez.
With nine out of 10 businesses in the Philippines classified as small and medium enterprises (SMEs), Plantersbank’s SME Community Philippines campaign aims to promote entrepreneurship in the country and honor the Filipino SMEs that contribute largely to job creation, foreign exchange revenues and economic growth.
The campaign is a multi-media effort involving television advocacy ads aired over ABS-CBN 2 and ANC cable channel and supported by the flagship publication SME Community Philippines magazine, the nationwide SME Roadshow and the websites www.SME.Com.Ph and www.plantersbank.com.ph.