Wednesday, December 20, 2006
In this issue, matriarch
We also include in this issue the delightful story how the colorful parols or Christmas lanterns crafted by husband and wife team Rolando and Vilma Hernandez came to decorate Southeast Asia’s biggest shopping mall; keeping financially fit during the Holidays, food franchising strategy and the benefits of ISO certification.
Marketing expert Herbie Sancianco writes how advocacy projects can add value to SME brands, New York-based sales training consultant Adrian Miller offers advice how to “listen” to customers, and franchise guru Armando Bartolome invites business owners and aspiring entrepreneurs to do a “reality check”.
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SME Community Philippines magazine is a joint publication of Planters Development Bank and SME.com.ph.
(Compressed version also available here.)