Homegrown SMEs “star” in new Plantersbank ad
World-class Filipino brands have ceased to become a mere pipe dream for today’s crop of small and medium-scale companies. Proof of this is in Plantersbank’s newest TV commercial Proudly Philippine-Made.
Plantersbank, in cooperation with the ABS-CBN News Channel (ANC) and with veteran journalist and entrepreneur Ces Oreña Drilon as presenter, celebrates the creativity and ingenuity of homegrown Small and Medium Enterprises (SMEs) by showcasing top-of-line brands that would surprise many locals as Philippine-made: from the exquisitely designed Gaupo shoes, customized home furniture by Danilyn’s and well-crafted luggage by 920; to Godiva skincare products and cosmopolitan jewelry pieces by Avatar Accessories.
A testament to the capacity of the Filipino SMEs to hold their own globally, Proudly Philippine-Made aims to raise awareness about the contribution of this vital sector in the country’s economic life and to international trade.
Building on the visual style of the previous TVC entitled Bare, the ad Proudly Philippine-Made offers a fresh reprise to Plantersbank’s SME Advocacy Campaign theme—the promotion of entrepreneurship and a sense of pride centered on the accomplishments of the SME Community in the Philippines.
Now into its 8th year, the Plantersbank SME Advocacy Campaign continues to be the vehicle for sharing the inspiring stories of entrepreneurs.