Friday, December 15, 2006
Small and Medium Enterprises are the driving force behind the country’s economy. Their products are a fixture in our lives: in the food that we eat, in the jewelry that we wear, in the homes that we live in. Without SMEs, life becomes decidedly lacking. Stripped of the basics - BARE!
To provide a platform for this message, Plantersbank recently renewed its partnership with ABS-CBN cable arm ANC to launch the 30-second television commercial dubbed “Bare”.
By providing vibrant images of our world made colorful by freedom of initiative and private enterprise, “Bare” allows the viewer to give a second thought to the alternative, stark world of few choices.
Featuring veteran broadcast journalist Ces Oreña Drilon as presentor, “Bare” is the second installment in the new series that started in May 2006 with “Reality Check”. The new campaign will run on ANC cable channel and the program Magandang Umaga Pilipinas on ABS-CBN until December 31.
A companion series to the new television commercial airs on Magandang Umaga Pilipinas featuring Plantersbank’s SME clients, among them homegrown fast food franchise Binalot Fiesta Foods, capiz lantern and craft exporter Roviland Merchandising and Batangas-based anthurium grower Agrikultura Pilipinas, Inc.