Monday, July 23, 2007
Plantersbank received the IMCEA Silver Trophy for Best Budget Service Campaign in the recent 2nd Integrated Marketing Communications Effectiveness Awards (IMCEA).
The award was conferred in recognition of Plantersbank’s advocacy SME Community Philippines, a multi-media campaign to promote the spirit of entrepreneurship among Filipinos and honor SMEs that have contributed to job creation, foreign exchange revenues and overall economic growth.
Organized by the University of Asia and the Pacifc, the Marketing Opinion Research Society of the Philippines and BusinessWorld, the IMCEA is held every two years and honors the efficacy and relevance of marketing communications campaigns in promoting relevance, nobility of persons and social responsibility.
Plantersbank first captured the MCEA trophy in the Best Budget Service Campaign category in 2005 for the celebrated media campaign For the Entrepreneur, For the Filipino. Plantersbank has the the honor of being the first bank to earn MCEA honors.
Plantersbank Corporate Communications head FVP Roberto F. Banaag cradles the prized IMCEA trophy.
He is flanked by Plantersbank communications officers Olivia B. Ramirez and Dennis P. Liuag.
Joining them are members of the awards body (from left) IMCEA Advisory Board chairman Jose Javier Calero, Globe Telecom chief finance officer Delfin Gonzales Jr. and IDS Philippines president Vicente Dinglasan.